This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Many advertisers start with Google or Facebook because of their market share, track record, and the habit of thinking of them as “online advertising.” Between Google limiting search term visibility, Facebook’s audience’s impacted by iOs 14.5 privacy changes, and both mobile number list network’s auction prices continuing to skyrocket – they might need some help in driving ROI for your business. In this article, we’ll explore ad channels you might have passed up on or not known about: Microsoft: More than just a cheaper Google. Amazon: Branding and revenue ecommerce superstar. Instagram: Impulse purchases and huge engagement. LinkedIn: Premium targeting for B2Bs. TikTok: Influencers and trendsetters.
Each of these channels represents new markets and ways of communicating with your best prospects. We’re going to go through these five ad platforms to look at what makes them so appealing and how you can get the most out of each. Before we dive into new channels, it’s worth giving a shoutout to Google’s Display, YouTube, and Discovery campaigns which don’t get as much love as their search cousins. If you’re interested in learning mobile number list more about Google’s full offerings, check out this post. Microsoft Ads Microsoft Ads (formerly known as Bing Ads) is a robust and powerful advertising channel for B2B and B2C brands. While it’s true most only think about it as the cheaper search cousin to Google, there are lots of innovative ad offerings: Auto Ads: Feed-based ads on the SERP which showcase the image of the car and price.
Shopping Ads: Feed-based ads that showcase the product and price. Audience Network: Microsoft’s programmatic display/video offering. Any Microsoft ad channel will have the benefit of LinkedIn targeting data. You can ensure your ads only get served to people working at a particular company, industry, or role. Microsoft Ads represents about 39% market share in the U.S. and incremental gains in the UK, EU, Australia, New Zealand, and other mobile number list growing markets. What many don’t realize is that Microsoft Ads powers the ad channels for Yahoo, AOL, and a premium search partner network. Microsoft Audience Network utilizes Outlook, MSN, Edge, along with sites including CBS Sports, Reuters, and The Atlantic for you to display your brand’s video, image, or feed-based ads. Microsoft’s audience is educated and affluent,