The number one challenge for marketers in 2017 was generating enough traffic and leads. This probably won't come as a surprise to anyone who's ever worked on the Image Manipulation agency side, or a boss who's given them goals, or as a business owner who wants to buy their lunch...in fact, leads and traffic matters to everyone! So if it's our job to identify content that meets our audience's demands, and we live and breathe that every day, why is it so difficult for 63% of marketers? The answer is that the tools we use and the way we use them are imperfect. For example, using a keyword planner alone only tells you part of the story. Keyword planners can tell you traffic and competition, but they don't tell you why someone Image Manipulation searched for that keyword in the first place or how best to help them find a solution that's relevant to them. Advertising Continue reading below The characteristics that make up your audience and determine their goals and pain points are hidden in the context of their questions.
At the same time, not all of the demographic Image Manipulation research in the world will give you the quantitative data on how many people actually sit down and search for "search forums" each month (10-100) as opposed to “blog ideas” (1K -10K). Context and technical search factors combined are key to taking content from ho-hum to spectacular relevance. Get content context through forums Forums, comments and communities like Quora or Inbound.org are real goldmines for content marketers. Instead of being restricted to the confines of a basic keyword, marketers receive context through full-sentence questions, paragraphs of supporting information, and positive responses from peers and others. experts. Forums are a way to provide a kaleidoscope of colors to an otherwise blank coloring book of ideas. But that Image Manipulation may be easier said than done. If your job is to create five, 10, or 100 pieces of content a week, who has the time to manually sift through historical questions and answers on hundreds of web pages? Advertising Continue reading below There is a tool for that! Several in fact.
The best tools for gleaning blog ideas from forums Image Manipulation There are many tools that can collect disparate contextual information from around the web and condense it into chunks of information that marketers can use to supplement their keyword research. Some are paid and some are free, and they all come with their own pros and cons. Here are some of my favorite tools: Respond to the audience It was one of the original long-tail search tools, and it's completely free! One of the benefits of this tool is the visualization Image Manipulation of the data it produces around your keyword. The suggested content is divided into format questions who, what, why, etc. on your keyword. You can then dig deeper and dig into an alphabetical list of additional keywords.