With the help of Internet celebrities to bring goods, Amazon is vigorously promoting the live e-commerce business on the platform. Celebrities including comedian Kevin Hart, Australian model Miranda Kerr, actress Kyle Richards and more joined Amazon's live-streaming team during Amazon Prime Day, July 11-13 . During this year's Membership Day event, Amazon's global sellers hit a new high, with consumers buying more than 100,000 items per minute. In comparison, the popularity of Amazon’s live broadcast room is really not high.
According to the observation of Xiaguang Club, the most lively Amazon's official live broadcast room has only more than 3,000 online viewers, while the average number of viewers in most of the remaining live broadcast rooms is only a few b2b data dozen people. Amazon's live broadcast "cannot bring goods" Amazon Prime Day Live Room. Source: Amazon official website The rapid development of China's live-streaming e-commerce has led many international Internet giants to regard live-streaming e-commerce as a general
trend that will change the retail industry in the future. The global e-commerce giant Amazon is also trying to boost its increasingly sluggish e-commerce performance by accelerating its entry into the live broadcast field. Since the beginning of this year, Amazon's "Internet celebrity program" has held a number of activities to attract more influential KOLs to live on the platform and bring goods. 1. Copy successfully As early as 2016, Amazon has begun to test the water live delivery.